Are Books Different? Alison Baverstock

ISBN: 9780749409005

Published: October 1st 1993

Paperback

176 pages


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Are Books Different?  by  Alison Baverstock

Are Books Different? by Alison Baverstock
October 1st 1993 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 176 pages | ISBN: 9780749409005 | 8.70 Mb

This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.



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