Readings In Marketing Strategy Victor J. Cook Jr.

ISBN: 9780894261398

Published: July 1st 1998

Paperback


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Readings In Marketing Strategy  by  Victor J. Cook Jr.

Readings In Marketing Strategy by Victor J. Cook Jr.
July 1st 1998 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | | ISBN: 9780894261398 | 8.23 Mb

This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a newMoreThis text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective.

30 of the 38 readings in this text are new to this edition.



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